I am Eli Morrow, a lettering enthusiast in Bristol. I draw words, adjust the space around them, and test whether a page still makes sense from the other end of the room. My work lives somewhere between careful handwriting and graphic arrangement. The most satisfying pieces are useful first and interesting for a reason.
This collection began with labels for a set of workshop drawers. The words had to be readable quickly, fit different widths, and look like they belonged together. Drawing them by hand made every compromise visible. A wide letter could steal room from a narrow one; a generous gap could accidentally split a familiar word in two.
My current studies look at counterspace, the open areas inside and between letter shapes. I use black paper and pale lime cutouts to make the empty space impossible to ignore. Working with scissors slows the process down in a helpful way. Each change must earn the effort of another cut.
The pages here show how I think as well as what I finish. There are no mystery mockups or invented client testimonials. These are self-directed exercises, with a practical question behind each one. Visit the type studies to see the constraints, the decisions that survived, and the tempting ideas I left on the cutting mat.
Explore the type studies